Profile photo of Jasmine

Jasmine's Marketing Adventures

The Repository: a blog about my Marketing adventures

Never have I ever dreamt Marketing would be a path I ventured without looking back!


April 2025 @ Starhill, Kuala Lumpur

PUMA x JD Speedcat Ballet Launch

A regional collaboration with JD Sports to launch the PUMA Speedcat Ballet, executed through a 360° marketing campaign spanning KOL amplification, paid media, tier-1 in-store VM, and an on-ground activation in Malaysia.

Video
KOL Support

June 2025 @ atmos Midvalley, Kuala Lumpur

Speedcat atmos Pink
& MOSTRO Launch


To highlight PUMA’s racing DNA, we hosted a shoot party featuring arcade challenges, debuting the exclusive atmos Speedcat Pink and the new MOSTRO in a striking “devils and angels” setup.

Video
KOL Support


December 2024 @ Sunway Pyramid

PUMA x Squid Game Collection Launch

To mark the launch of the PUMA x Squid Game collection, we brought the series to life with a mid-tier pop-up at Sunway Pyramid, supported by KOL amplification, media buzz, social content creation, and an immersive Dalgona Challenge for consumers.

Video
Teaser
Other Social Content

August 2025

Speedcat Metallic OOH Project ft Ameera Khan


Secured strategic OOH visibility in Bangsar, TTDI, and KL’s busiest hotspots, paired with a premium shoot featuring Ameera Khan to power the Speedcat Metallic campaign. Managed the full workflow—from negotiating media packages to styling, production oversight, asset delivery, and rollout planning.

BTS Video

Smaller Scale

PUMA LIVE @ PUMA Sunway Flagship Store

Community activities hosted at the PUMA Sunway Flagship Store to drive walk-ins and increase footfall. Kids took home their own DIY creations, reinforcing positive brand association through fun, hands-on experiences and themed sessions. Supported with social mechanics to boost online talkability and extend reach beyond the store.

PUMA x District 13: HYROX @ The Track

UM Track

PUMA x District 13 brought the HYROX experience to the UM track, letting participants test their skills through a simulation of HYROX activities while trialing the Deviate NITRO 3, the official HYROX shoe.

PUMA x Undefeated Football Party

Undefeated TRX

To celebrate the launch of the PUMA x Kidsuper football jersey collaboration and VS-1, we hosted a football-themed party, bringing together enthusiasts for an immersive experience with a DJ, food, and great company.